#14- Learn all there is about potential clients
I feel one of the best things you can do is learn all you can, about your potential client. Learn what motivates the, what it may be about your product or service which will appeal to them most. Then, in your presentation, concentrate on that aspect. The prospect may be about quality, saving money or maybe even saving time. If you speak in their language of what’s going on in their head, you will have a much better chance of connecting with them and locking the deal.
Thanks to Todd Jirecek, Bully Max Dog Food!
Originally posted on Rescue a CEO